Unmask & Unbrand— Build a Personal Brand that Feels Like You
Permission to stop shrinking. Power to start building.
Welcome to Unmask & Unbrand — my unapologetic guide to building a brand that feels like you.
Whether you’re a creator, an entrepreneur, a corporate escapee, or a leader ready to evolve how you show up, this series is for you.
Because I’ve spent 15+ years in HR, branding, leadership, and communications… and let me tell you: most of what we were taught about personal and corporate brand is outdated, performative, and fake as hell.
It’s time to Burn the Box™. Redefine what’s possible.
It’s time to build brands that are bold, human, and brilliantly different.
Let’s unmask and unbrand together— so we can identify and shape our brand, on our own terms.
I’ll show you how — with stories, insights, and a few permission slips along the way.
How I Got Here (and Why I’m Writing This)
As I got older — and deeper into the system — I kept thinking: WTF.
I couldn’t help but call out the bullshit politics, even when it cost me.
I did everything I was taught to do:
Masters in HR
Bachelor’s in Communications
Certified SHRM-SCP
Certified in Executive Presence and Influence from The Wharton School
Former D1 athlete
Started an HR department from ground zero
And still — after chasing all of it — I found myself trying to squeeze into a neat little box: Because so-and-so was a VP, they must know more.
Because this person had done it for 30 years, I must defer. Because that was the system. Because that’s what “success” was supposed to look like.
NOPE.
That path led me to a hospital bed, burned out, anxious, and completely disconnected from who I actually was.
Never again.
That was my turning point. I realized that following every brand rule, every system expectation, every corporate loyalty test… was breaking me.
And the more I look around, the more inspired I get to continue to help others realign with their true selves again. Because I have always been passionate about helping and making a difference for others, but now I get to do it my way. The rules are, there are no rules.
The Lies We Were Taught About Branding
We’re told that brand is supposed to be this tidy formula:
employee voice + customer voice + company voice.
But here’s what happens when you try to follow all the rulebooks:
You lose sight of who you are.
You start to believe you aren’t worthy, based on the feedback you hear.
You begin shrinking your unique skills and voice to fit a mold.
We are taught to bow down and stay in the system. Work endlessly for that next promotion so we can “live.” Chase corporate validation instead of our alignment.
But here’s the truth: you can build your path with the right mindset and tools.
Why Personal Branding Matters Now More Than Ever
If you want to get out — or if you want to protect your future options — you must build a brand separate from your employer.
It’s a constant tug of war:
Employers want you to be a loyal brand ambassador.
Some employees even make it their full identity — wearing the logo like a badge of honor.
But what would happen if you put that energy back into YOURSELF?
If you don’t build your brand, someone else will build it for you.
We are conditioned to work for Big Brother and leave no time for ourselves or our personal development.
Corporate structures discourage side hustles, creative projects, and anything that interferes with your blood, sweat, and tears being directed at them.
Meanwhile:
→ Creators need brands to get noticed, to build an audience, to monetize their skills.
→ Leaders need brands because the world talks — and if you don’t evolve your brand, others will narrate it for you.
→ Anyone seeking freedom needs a brand — because in this economy, brand is career (and life) insurance.
Who This Series Is (and Isn’t) For
Let me be clear: this is not a tidy, corporate-friendly step-by-step guidebook.
This is soul-level work.
You’ll have to set boundaries.
You’ll have to unlearn.
You’ll have to rebuild.
This series is NOT for you if:
You want a template to copy and paste.
You aren’t willing to reflect and do the inner work.
You’re seeking surface-level, quick tips.
This series IS for you if:
You want to get away from the 9-5 and build income on your own terms.
You want to live life on your timeline.
You’re a leader questioning your worth or identity.
You feel stuck in corporate quicksand.
You want to start a newsletter, podcast, or social presence.
You want your work and your life to finally align with your soul-level values.
Why This Series Is Paid
Because I know my worth, and I’m no longer going to settle.
I am a gifted neurodivergent creator who has built brands and led storytelling for global companies, small businesses, entrepreneurs, and now, for myself.
I left corporate to live on my terms — helping people and organizations find their “why.”
Brand is my jam. Always has been.
Storytelling is my jam. Always has been.
This series is where I combine those passions to help YOU begin to build something powerful.
I’m building a beautiful life on a microfarm with my husband.
And I’m here to tell you: you can live your dreams too.
This isn’t theory — it’s lived experience. And now I’m sharing it with you.
Ready to unmask and unbrand?
🔒 The rest of this series is exclusive to paid subscribers.
If you’re ready to build a personal (or company) brand that actually feels like YOU — join us.
Paid subscribers get full access to this series + my memoir-in-progress Alchemy Soup + neurodivergent-friendly insights you won’t find anywhere else.
You in? Let’s build something brilliant.